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Friday, June 3, 2022

Cartoon Network's Redraw Your World Rolls Out Internationally With Africa Likely To Get It Before The End Of 2022

In an attempt to streamline their offering, Warner Bros. Discovery launched a campaign on Cartoon Network known as Redraw Your World which would see the male centred children's channel expand their lineup to include content for girls, preschoolers and families.

As seen overseas, the schedule is divided based on demographic and each has a given name.

Cartoonito (currently seen on Boomerang and soon Cartoon Network) is the name of their preschool offering while ACME deals with the family oriented section with females likely to clash with the male offering which the brand has been accustomed to for nearly a decade.

 

Redraw Your World has been active overseas since February 2021 and after almost a year more markets such as the UK (upcoming), Japan, Australia, Asia, Korea, Taiwan and several others unveiled plans for this concept.

In Africa, Warner Bros. Discovery was only able to confirm close to Cartoonito's launch overseas without giving it much credit. They even picked up a female led series but not much has been stated since then I only got a couple of theories partially on Cartoon Network.

 

Firstly, CN Movies the slot had an on/off relationship on the channel and although repetitive seems to be a permanent slot perhaps having something to do with Redraw Your World's ACME Nights which houses mainly films than series.

Secondly, Cartoonito hasn't been made available to Cartoon Network as seen in the UK and other parts of Europe. Considering how weak the airtime is on Boomerang I wouldn't be stunned if the brand would get the same treatment on Cartoon Network considering how a portion of Boomerang is preschool.

Lastly, a launch date although not much has been shared in that regard my hunch would be the fall of 2022. I mean every year Cartoon Network has always gotten a new graphics amidst that period and with this concept being a major boost for the brand I don't mind waiting till then to see it.

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