Glow TV is a South African based entertainment channel operated by Nismedia that celebrates Hindi culture featuring a variety of drama series, movies and reality shows. As of November 2021, the channel's only reliable outlet is StarSat as beef is still brewing between Openview's parent company, eMedia Investments.
In October 2021, the channel was suddenly snatched from the Openview platform as somewhat of a blackout with many consumers curious about the sudden termination eMedia only responded to say the contract had ended while Nismedia filed an application for breach of contract.
According to Nismedia, eMedia forcefully removed Glow TV which is unethical on many grounds as the current agreement concludes in February 2023 with that came in the court application which came back in their favour.
Glow TV was reinstated and drama bomb Zee One was introduced.
The beef between Zee Enterprises and Nismedia went public in 2018 when Glow TV was scrapped from MultiChoice's DStv due to poor viewership but Nismedia believes that the pay-tv platform was being anti-competitive and sided with Zee TV but then came the launch of Star Life.
3 years down the line, eMedia tried pull the same manouvre but couldn't just wait another 2 years. Now the Bollywood offering maintains a huge share of Openview with 3 and a quarter filled with Indian content while 8 are strictly local (Mindset and DBE included).
Of course, eMedia still views them as two and a half just browse their website or better pay careful attention to the adverts on screen and you'll see no utter mention of Glow TV implying that the channel became roadkill.
Personally, I'm not a fan of Glow TV but if there's one thing I can applaud the channel for is the mixture of content. Most channels like dramas and movies as that's where the most views are coming through. Glow TV managed to offer as much and still left space for other content like reality, lifestyle, kids shows and even local content.
Over the years, this Bollywood phenomenon has been repetitive but in my opinion I don't think that's entirely the reason for its demise but more on the competitive side of the things and also seeking a bigger brand like Zee One and Star Life.
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