The National Football League is expected to launch its own mobile-focused streaming service, NFL+, as early as July, according to a report from the NFL owner meeting in Atlanta by Sports Business Journal (SBJ). The platform will reportedly cost around $5 per month and will feature live in-market games on mobile phones and tablets as well as other possible content, including radio, podcasts and a variety of other team-created content. This is directed at fans who desire a mobile streaming option as a complement to the big screen.
NFL+ aims to function independently as a part of NFL Media, which sources say will give the NFL new data on its users. However, on the other hand, there are other reports that the streaming product could be folded into a larger streaming package, wrote SBJ’s Ben Fischer.
Additionally, The Athletic reported in April that the NFL might be looking for a partner that could distribute NFL Media or NFL Films content. While it is unlikely that Netflix will ever cover live sports, we do think that it would be in its best interest, especially since the company is planning to launch a livestreaming option for the service.
Despite the saturated streaming landscape, nothing excites viewers quite like the NFL, and it sounds like the league is looking to further capitalize on America’s obsession.
NFL+ is the latest announcement of a profitable year for sports entertainment, and the new streaming product could imply the convergence of sports media at large. Major League Baseball is also hoping to launch its own streaming service in 2023, and FIFA has become a streaming rival as of last month with the launch of FIFA+.
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