Even more American prestige TV is headed to Europe. This week it was announced that AMC+ will find its way onto small screens in the Central and Eastern European (CEE) markets.
AMC Networks’ executive vice president Levente Málnay — who was speaking at the NEM Dubrovnik European TV conference — revealed that the streaming platform will be available to CEE customers in 2023.
The streaming service combines original programming along with series and movies from various other AMC-owned streamers and studios, including Shudder , Sundance Now, BBC America, IFC, and more. So the content on the service already has significant international influences but Málnay added that as AMC+ expands, it would focus on balancing specific regional content with its own U.S.-based programming.
The news comes at a time of expansion for the fledgling platform. AMC+ began streaming in June 2020 and grew its reach to the Australian market last year. As of the end of the first quarter, AMC’s combined streaming services — both under the AMC+ umbrella and the individual services — have reached 9.5 million global subscribers.
Málnay indicates that the streamer will take “baby steps” when planning larger-budget offerings, but he also suggested that local dramas may be in development as well. In Q1, AMC saw 3% year-over-year revenue growth, but profits dropped by almost 15% for the same period, due in large part to the enhanced investment in content creation. Domestically, AMC has also worked to ensure subscribers can easily find its streaming channels, making them paid add-ons to services such as Amazon Prime Video and YouTube TV.
An AMC+ release will bring hit shows like modern classics “The Walking Dead ,” “Better Call Saul,” and “Mad Men” to CEE.
Additionally, in April, AMC+ announced that it would be enhancing its offerings by bringing a new movie from corporate sibling IFC Films to the streaming service every week immediately following its theatrical release.
AMC+ is a premium streaming bundle that includes the best from AMC, BBC America, IFC, SundanceTV, Shudder, Sundance Now, and IFC Films Unlimited containing original, award-winning series, popular movies, festival favorites, plus horror, sci-fi, true crime, and thrillers. You can subscribe to AMC+ for $8.99/month (R153.84/month) or save over 40% with the annual plan for $59.88/year (R1005.88/year).
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