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Wednesday, August 24, 2022

Digital First: Rebranding Of MTV Asia To MTV 90s

Paramount is scheduled to roll out their streaming service Paramount+ in Africa alongside various other markets by 2023 and as seen with Disney+ their streaming service has led to a further cutback in channels with questions regarding Paramount's linear offering.

I know Paramount had stated a while back that they weren't planning to halt their linear offering as seen with The House Of Mouse. But that doesn't mean they won't do it eventually as they make some minor changes to the current offering.

In the UK, BET became a digital exclusive and Nicktoons is seen as music channel (NickMusic) in Latin America outside of that Paramount has been eliminating a lot of channels mainly MTV as they're said to carry outdated content or don't have a lot of viewers following them.

Unfortunately this wasn't the case in Asia as Sky announced the rebrand of MTV Asia which will now be MTV 90s a music channel from 1st September. This comes after Nickelodeon exited South Korea a few months ago and that just builds onto further speculation.

Is it possible that MTV and Nickelodeon's future in Asia will be the same fate awaiting consumers around the world. It's possible as evolution is a constant you had your VCR now there's DVD and not a lot of people SMS as there's social media.

Regarding MTV, I can see many reasons for Paramount to let go off the channel one cause compared to other general entertainment channels MTV holds more original content which a company like Disney would want to put onto a streaming service.

Compared to BET and Comedy Central as there's not much on there I mean you get plenty of original content but it doesn't dominate the schedule as seen with MTV. Not saying there's no chance of them going away but the less relevant a brand gets the more easier it will be to miss.

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