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Wednesday, August 3, 2022

Warner Bros. Discovery Updates (Rumour): HBO To Remain As A Premium Cable Channel And HBO Max To Fold Under Discovery+ With Scripted Programming Cancelled

Following the merger of WarnerMedia and Discovery Inc. to form Warner Bros. Discovery. The company has taken several drastic steps like making CNN a standalone company accompanied by the launch of the short-lived streaming service CNN+ and the sale of The CW which has seen most shows get scrapped.

Questions amounted to the plans Warner Bros. Discovery had for the future of the business and thanks to sources it seems as if we finally get our answer.

As reported last month, HBO Max will stop producing live-action shows for family and kids basically killing off Cartoon Network's future plans in that field and making the brand animation exclusive but things get worse as the streaming platform is said to no longer offer original content.

This is just a rumour but then would it be shocking if it was true as TNT, TBS and The CW all brands under the WarnerMedia portion of Warner Bros. Discovery no longer produce original content. Since then, these channels have been seen airing several Discovery shows which again was another rumour for HBO Max.

HBO Max is said to not only be shifting to unscripted programming but merging onto Discovery+ so there's no telling what will happen to productions like Hacks, Peacemakers and Gossip Girl but if I had to guess they'll likely form part of the premium HBO channel.

Compared to the Turner brands, HBO hasn't been phased by these changes and has seen more success with their original productions so I'm just saying it makes total sense to keep the channel and consolidate most if not all the scripted stuff under the channel if HBO Max will just be a mere tile what better way then with HBO.

I know most people are pissed off with the rise in Discovery and less WarnerMedia but if you look at it from a business perspective. Discovery Inc had more to offer on the table than WarnerMedia.

WarnerMedia's unscripted entertainment was big enough for two channels while as Discovery Inc. had enough stock over 10 channels. Internationally, you find brands like Discovery Max, Real Time and Discovery Science all supplying content from other stations.

But that's not what's got me curious about these changes but the whole branding of the business Warner Bros. Discovery if there's more Discovery than Warner wouldn't it make sense for the business to simply be known as Discovery if the closest anyone has to Warner is Cartoon Network, Adult Swim and HBO.

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