BBC Studios is partnering with content management company Switch Media and telecom network MTN Group to launch the BBC Kids brand in its fourth market, South Africa.
The BBC Kids app will launch in the region at the beginning of September and feature more than 100 hours of content for kids ages 12 and under. The service is launching through MTN’s mobile network and includes daily, weekly and monthly subscription options for users.
Some of the pre-school series featured on BBC Kids’ South Africa include BBC original JoJo & Gran Gran (44 x 11 minutes) and Studio AKA’s Hey Duggee (142 x seven minutes), as well as older skewing shows such as 2D-animated comedy The Bagel and Becky Show and live-action sketch comedy Horrible Histories.
The launch in South Africa comes as the country’s TV industry is on the rise, with revenues expected to climb to US$2.17 billion by 2025, up from just over US$2 billion in 2020, according to industry researcher Research and Markets.
BBC Studios first launched its BBC Kids brand in April last year on the Australian SVOD Fetch TV. Post-launch, the channel branched out to the United States in January on the AVOD Pluto TV and most recently launched on Taiwan’s OTT platform MyVideo in July.
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