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Saturday, September 24, 2022

[Missed Opportunity]: Expanding The Reach Of Novela Magic Or Telemundo To DStv Easyview

eExtra was ripped off from the DStv platform for at least a month and was reinstated shortly after alongside eToonz, eMovies and eMovies Extra on the DStv platform following pending investigation by the Competition Tribunal which will take at least 6 months to resolve.

MultiChoice appears to have moved on although they don't put it in writing recent additions like DreamWorks and Movie Room has led me to believe that the pay-tv company has no plans to keep these channels past 6 months or at least a portion of channels.

As outlined by MultiChoice, eMedia Investments bulk of content doesn't fit into their 5 year content strategy for which the brand had stated consumers are viewing more DStv content than actual original programs although 2 appear to fit that description.

On top of that, they had mentioned that they won't be able to launch as much channels as they used to in the past year due to transponder constraints so whenever a new channel comes it usually has to occupy the space taken away from another channel.

In court, MultiChoice stated 3 SABC channels would accommodate for the 4 e.tv channels in the coming future but that's the thing. If anyone is similar with the SABC then you can already imagine how the content would differ.

Instead of Postman Pat you get Words And Numbers and Die Put is supplemented by past episodes of 90 Plein Street and although some of this content can benefit some audiences it's completely different.

The package I'm targeting for this article had to be Easyview cause as seen by several consumers it's one of the least valuable packages in the market with few exceptions being wrestling on TNT alongside the lifestyle and factual entertainment viewed on Real Time.

On top of that, the package isn't fortunate with additions and at times replacements for whenever a channel is removed from the DStv platform which was the case with eMedia's 4 channels of which the package inherited just 2 channels.

When they were unexpectedly scrapped from the DStv platform. Multichoice rather just add 1 channel to supplement for 2 worse is when the channel doesn't cater to a lot of viewers, PBS Kids.

MultiChoice could have done a lot for the package especially since they lost another notable brand in 2020, SABC Encore which was one of the few watchable channels on the platform and although there's plenty of channels for adults than kids as outlined only a few are worth the value.

Novela Magic or Telemundo would have done better to fill the void MultiChoice left for fans of Kuiertyd. Although, they wouldn't be better Elif, Doodsondes or Stiletto Vendetta these channels have something in common character driven content.

Aside from the content, these channels have a high level of repeats although NBCUniversal doesn't see it the channel has fallen in terms of quantity while as Novela Magic repeats from other M-Net local channels would have given them some outlet to view the bulk of local content.

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