Another Channel Bites The Dust, DStv Customers To Bid Farewell To MTV Hits After A Year

Last month, MultiChoice unveiled two new channels at their showcase, Moonbug Kids home to the YouTube sensation CoComelon which is scheduled to rollout later in the week and Qwest TV founded by Quincy Jones which is likely to rollout by November.

Earlier in the month, Da Vinci Kids was on the verge of extinction as MultiChoice opted not to renew their agreement with Macademia for their channel and after receiving positive feedback about the channel's content from consumers those planned were abandoned.

The channel was only able to comment once the issue had been resolved:

We're happy to inform consumers that DStv have now agreed to continue to broadcast the Da Vinci. We remain deeply committed to our challenge of making the world a smarter and kinder place, and to give African children the opportunity to explore and learn 21st Century Skills

Point being made, after the recent scare from the pay-tv brand it was believed that Qwest TV could be used to take the spot of another channel. As Broadcast Media Africa stated, MultiChoice will be adding new channels but most would come at the time another goes off air.

During the carriage battle with eMedia Investments, a spokesperson at MultiChoice was able to confirm that the pay-tv brand was facing transponder constraints with limited space for more channels opted to just try and reinvent their offering.

MTV Hits is set to join other channels which went off air during the year including Lifetime, Tellytrack, Russia Today and ITV Networks. With the channel that only has 19 days of activity before going dark on the platform - 31 October 2022.

MultiChoice had a ray of channels with the shortest lifespan e.g. VOOV now MTV Hits is currently the channel with the shortest lifespan on the platform in this decade.

MTV Hits was added as a replacement to MTV Music24 whose feed was killed off by Paramount Global as they review offering globally alongside VH1 Classic. This was the only channel to not have a local push now viewers have to rely on DMX to catch further international hits.

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