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Wednesday, October 12, 2022

Recap: Paw Patrol Got A Dedicated Pop-Up Channel On DStv

Earlier this month, a lot of DStv consumers were alarmed to see Paw Patrol take up the whole schedule of Nick Jr I mean a full 2 weeks but what isn't that what PBS Kids did with Arthur a month ago perhaps it's coincidence or this is another indicator to cable becoming obsolete.

A lot of consumers may not be aware but Paramount had often launched pop-up channels dedicated to one of their current shows I mean they had one for Horrid Henry and another for SpongeBob most of these went to Nicktoons in those regions but now it will be a thing in Africa.

As it is, Paramount has been doing a lot of cost cutting for their Nickelodeon channels I mean Nicktoons is on autopilot at this point and Nick Jr. doesn't have much independency as seen already Africa and other parts of the world got 2 weeks of Paw Patrol.

If it's any consolation, Paramount+ is coming to South Africa within the following year and with Asia closing off Nickelodeon and Canadian operators losing exclusivity with Nickelodeon I'm expecting both Nickelodeon and Nick Jr. to become a graveyard for Paramount+.

It's already started with Nickelodeon as they got a lot of Paramount+ originals such as Big Nate, The Fairly OddParents: Fairly Odder, Star Trek: Prodigy and Kamp Koral with Nick Jr. grasping at its straws almost to the point of braindead Nicktoons.

The Paw Patrol Channel is just prove that cable is no longer the centre of attention. I wouldn't mind watching a day's worth of The Loud House but 2 whole weeks is just pushing it.


 

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