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Monday, October 24, 2022

Could BET Africa Be Taking The Digital Plunge As My5 Is All That Is Left Of Former Website?

Last year, it was reported Paramount will be closing the black skewed entertainment channel BET in the UK as part of a digital approach set by the company in question and at the time questions amounted to the digital endeavours for audiences in Africa.

BET has been active in the African market through DStv since 2014 serving up shows like My Wife And Kids, Real Husbands Of Hollywood, Love And Hip-Hop, Black Ink Crew, All Of Us and Mary Mary.

Over the years, the channel had become a victim of a dry spell often struggling to source out fresher entertainment and relied solely on content already viewed on Paramount's other brands Comedy Central and MTV.

As seen in the UK, My5 (aka Channel 5) a black based streaming service happens to be the distributor of BET and appears to have taken possession of the African feed although the brand shows no signs of rolling out in the region.

Although the linear version of the brand is defunct in the UK the one in Africa seems unlikely to be shuttered for the foreseeable future or for as long as the upcoming streamer Paramount+ has yet to rollout in the region.

Paramount+ is set to leverage a lot of existing content from their linear counterparts and as seen with Nickelodeon it has practically become a graveyard to their programming which is where the current local offering on BET might as well sit.

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