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Friday, October 14, 2022

MultiChoice Delays The Launch Of Another New Channel In 2022

During the week, it was reported by MultiChoice that Moonbug Entertainment's preschool channel Moonbug Kids would be rolling out on Thursday, 13 October. Several consumers eager to see the launch only got disappointed as MultiChoice failed to launch it as promised.

One thing's for certain is that Moonbug Kids is coming likely in the next coming weeks although MultiChoice is dodging further questions about the channel now setting it's launch to the near future and this comes after the close exit of Da Vinci Kids.

Moonbug Kids was initially slated as a replacement for Da Vinci Kids as MultiChoice had planned to terminate the channel but backed out after receiving positive feedback about the channel's content.

In August, MultiChoice added INX Prime as a new Islamic channel which was also a subject of similar circumstance. Although not slotted to take up anything it came at a time eMedia's 4 channels were removed only to be reinstated thereafter issues with the rollout comes in.

Now the same has fallen into Moonbug Kids but as seen with INX Prime both MultiChoice and the channel wanted to properly promote it. Which could be the case for Moonbug Kids as it's launch coincides with Universal+?

So it kind of makes sense that Moonbug Kids doesn't compete with any other brand for the spotlight.


 

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