MultiChoice and Paramount decided to call it quits for the underperforming pop brand, MTV Hits with the channel set to go off air by 31 October 2022. Neither brand is willing to acknowledge the brands existence as the pay-tv brand gears the launch of the jazz infused channel, Qwest TV.
Qwest TV as mentioned is a jazz infused channel by none other than Grammy awarded musician Quincy Jones featuring content that resonates with fans of R&B, Soul and Gospel. Basically geared to a new audience and MultiChoice's way of making up for MTV Hits.
As advised a while ago, MTV Hits won't be supplemented by another channel with similar roots so we looked up a batch of alternatives. Not saying it will be the same or any better but it's better than nothing basically.
Here are some of the alternatives we were able to find for MTV Hits:
1. TRACE Urban
We are very much aware that most music channels on DStv are reaching to MTV Base's standards and tragically this channel fell prey to all that. If it's any consolation, there's still plenty of international to go around although I wouldn't say it appears as frequently as MTV Hits.
2. SoundCity
Yep, the Nigerian based music channel does offer a variety of international hits and yes it's reasons for functioning like MTV Base is justified. But viewers should turn their attention to a weeknight slot usually 9pm as they often to international countdowns and add City Divas to the mix on Sunday mornings.
3. DMX
We are aware all channels aren't dedicated to the talents of Taylor Swift, Justin Bieber and Ariana Grande so we were able to list some of the channels where you can listen to a variety of pop hits: Adult Contemporary, Today's Hits, Y2K Hits.
4. Social Media
These are one of the many ways I've managed to keep up with most music trends these days. I dwell on sources such as Pop Crave, Billboard and Rap-Up if I ever want to keep tabs on current favorites and explore new artists.
5. Streaming services
For those who can afford to binge an entire season of Grey's Anatomy then this is for you, the world of iTunes, Apple Music, JOOX and Spotify is in your hands and I hear SoundCloud is where several rising stars like Doja Cat promote their music.
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