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Friday, December 9, 2022

Prediction: DMAX Expands To Africa, To Launch On MultiChoice's DStv And eMedia Investments' Openview

Prediction is a statement of what you think will happen in future.

In October, Warner Bros. Discovery and SMRG announced the launch of a new free-to-air channel, Asharq Discovery. The channel is set to feature a ray of original content while as supplying archived material from the company's portfolio.

The channel will span across pop science and engineering, motoring and turbo, wildlife and nature, adventure and travel, reality and lifestyle, and crime mystery documentaries which kind of gave me an idea for another channel, DMAX.

DMAX is a well established entertainment channel by Warner Bros. Discovery which skews toward the male audience and serves as a Real Time to Discovery Channel.

eMedia Investments:
- Prediction: eToonz to get an additional channel
- Could Openview+ lead to 24 hour capability of these channels?
- eToonz schedule explained
- Housewives has been scrapped from e.tv's lineup
- eMedia's 4 channels to go dark on DStv
- Charlize Theron opinion over the Afrikaans language

Ever since Real Time was repositioned to not lurk so much in the shadow of TLC I kind of feel comfortable with its presence. If you don't have access to Food Network, HGTV and Investigation Discovery there's not much to complain about from my point of view.

Trust me when I say, TLC has got a lot of potential but ever since it found its Kardashian with Say Yes To Dress and 90 Days Of Everything it can be a nuisance at times.

Discovery Channel "to some extent" has learnt a lot from its female counterpart with those motor and Hill Billy shows. It's not like TLC where they can air the same show with a new coat of paint but rent a backyard and do extreme demolitions with trucks followed by Moto GP.

DStv:
Could Russia Today be removed from the DStv platform?
Qwest TV coming soon to Showmax
fliekNET to make a comeback this festive season
Why DStv Premium customers might lose out on a certain new channel?
eMedia's 4 channels to go dark on the DStv platform
VH1 making a comeback on DStv

DMAX introduces you to another version of Discovery Channel one which isn't obsessed with motors as they offer shows like Life Below Zero, American Chopper, Man Vs. Food, Animal Cops and Ghost Hunters.

Just like Real Time, I read this channel was repositioned in certain territories as they have some reality lows like Toddlers and Tiaras and My Big Fat Fabulous Life basically combining the format of Discovery Family and Real Time which has got me thinking.

Is it possible that channels like Discovery Family and Real Time have become obsolete to MultiChoice just think.

Openview:
MultiChoice to rollout delayed Openview channel
Openview to come with monthly fees by next year
Could Openview be losing more channels in future?
SABC 1 title card has been registered for customers
MultiChoice attempting to replicate eExtra's Kuiertyd with kykNET
eMovies and eMovies Extra receive their first competitors on DStv Easyview

When they launched CineMagic and Magic Showcase earlier this month. They mentioned trying to limit the amount of rebroadcasts seen on various packages that's why Novela Magic is being axed in South Africa and it's no secret that Discovery Family to some extent and Real Time lurk around the corner.

Discovery Family's content has been reshuffled several times and DMAX seems to have everything figured out. The only issue with Real Time is availability as there's plenty of customers who've already seen Chopped Junior and My Cat From Hell.

Which has got me thinking what if Real Time and Discovery Family were to fold under this tile DMAX with Travel Channel tagging along with some of its content on Discovery Channel as the channel has gone off unnoticed by both MultiChoice and Warner Bros. Discovery.

The scenario goes as follows
1. Discovery Family and Real Time (including Travel Channel) form DMAX which is also regarded as free-to-air and allocated on the Openview platform.
2. Several content on Travel Channel moves over to Discovery Channel such as House Hunters International and Ripley's Believe It Or Not.
3. Discovery Channel moves over to Compact as MultiChoice has been bleeding DStv customers so why not. The only loser here is Family as they lost three channels and gain one with two on Compact.

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