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Thursday, February 16, 2023

Could TNT Be Undergoing Another Rebrand Or Possible Cancellation As Boomerang Exits The African Market By The End Of March?

During the week, it was reported Boomerang would go dark by end of March for Cartoonito. A fully fledged preschool destination offering fun, creative and engaging content for viewers and their families while as incorporating the Boomerang DNA.

The news was long expected since it's arrival in the United States. As a ray of original animation is set to rollout on Cartoonito including Batwheels, Bugs Bunny Builders and Tom And Jerry Time alongside former Boomerang shows Lucas The Spider and Mush Mush And The Mushables.

Now the attention points towards TNT, as mentioned by sources before AT&T acquired WarnerMedia. It was revealed that Warner in general was planning to phase out the Turner brand as it was deemed outdated with TCM being the only left of Turner.

As far as sources are concerned, the Turner brand is still alive in some parts of the world but are mostly used to air leverage content from HBO Max or just like TCM they opt to air older programming while licensing some content.

Warner Bros. Discovery:
- Boomerang to exit the African market from next month
- Prediction: DMAX launches as a free-to-air channel in the African market
- Warner Bros. Discovery and Disney spending more on original content
- HBO Max and Discovery+ not merging after all

While others like Poland and Romania had their TNTs extinguished for more original brand, Warner TV. It's basically a mashup of HBO and Adult Swim and I'm not counting my luck that something like this could be the future of TNT across Africa.

TNT was more of a general entertainment channel in these regions same as the United States and Africa once had such channel but most of the audience might not realise or better yet TNT once offered series and wasn't a movie channel infused with wrestling.

DStv:
CBS Reality is the only brand to retain its identity in the UK from Paramount and AMC International
Warner Bros. Discovery hinting at a possible rebrand to Boomerang as more preschool content fills the lineup
MultiChoice shares crytpic message about eMedia's 4 channels
BBC to close linear channels and move to an internet only digital future

If Warner TV had to be something that was set to take over the TNT brand name. I can see them make it more Adult Swim and Toonami type with the rest of TNT's current line-up forming part of this new offering.

For several months, TNT has been bringing a lot of edgier films like Suicide Squad, Bad Boys For Life, Venom and Men In Black International all of this is male oriented which is what Adult Swim and Toonami currently serve to their audience.

Future of Turner is uncertain about TCM, I wouldn't be shocked if TNT were discontinued solely because of the brand name and nothing came to its place unless Toonami was repositioned as seen in France with elites like AEW and Adult Swim.

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