In 2022, MultiChoice as part of an attempt in reviewing their offering was planning to remove the educational brand, Da Vinci Kids from both DStv and GOtv platforms across Africa but due to a growing demand for their content amongst parents the channel was reinstated.
Prior to that, the channel was formerly available on the South African based platform Openview currently owned by eMedia Investments as Da Vinci Learning before the switch to Da Vinci Kids offering shows such as History Hunters, When I Grow Up? and Operation Ouch.
During the week, Da Vinci Kids rebranded for the fourth time in a row within 11 years now known simply as Da Vinci. Interesting fact, this switch happened back in 2018 but their owners for some reason were on limbo when it came to an actual brand name.
The Da Vinci Kids brand name was the most used amongst all as Da Vinci was used for the night owl offering which consists mainly of documentaries and short films. Weird thing about this was how Da Vinci Learning was revived and thereafter buried again.
The likely reason for the switch had to do with an alignment strategy and also another way to reflect back on their offering. They wanted something that would look good on your tablet and the previous logo worked better on a newspaper.
As for the revised name Da Vinci, how is anyone sure this will be the last time cause all that makeup doesn't really convince me this is it. Despite the simplicity of the new logo and graphic designs.
Aside from brand name problems, Tinizine Limited has two kids brands, the first is Macademia a platform carrying educational and factual material for preschoolers with Da Vinci supplying selected content from Macademia and catering to older audiences.
Both brands also have an app and Macademia has more variety than the Da Vinci app supplying most if not all the content which leads to this question in fact. Could it be possible that Macamedia and Da Vinci will perhaps unify under one brand perhaps?
Macamedia has the programming as their app serves as a digital library with thousand hours of programming but lacks accessibility. As for Da Vinci, they got the audience in their back pocket I mean Macamedia's programming has grown popular after its arrival on Da Vinci.
Unifying both these brands could equal to another powerhouse in children and family entertainment joining other brands like JimJam and CBeebies which are all based in the UK/Europe.
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