In the start of 2023, eMedia Investments has been reducing the primetime offering for their eExtra channel starting off with weekends which gave audiences more alternatives with the likes of Sisterhood, Impak and Kruispad axed and merged onto the weekday lineup.
With Afrikaans movies retaining its timeslot every Saturday at 8pm a similar move eExtra's sister channel e.tv made with Sunday Night Movies returned to 8pm as the viewership took a toll for the worst with Kuiertyd Premium serving only a catch-up to other programs.
During the week, a fan asked of what's to become of the timeslot currently used by the Brazilian soap opera, Orphan Of A Nation and the answer is not what we anticipated for the brand at all, Kurt En Shura.
Openview Plus:
- Ratings for SABC 1-3 and e.tv for December 2022
- e.tv to rollout a rebroadcast of Die Put
- eExtra scrapped the launch of 4 telenovelas
- Verdeelde Liefde to return with a second season on eExtra
Introduced back in 2021 as an eVOD exclusive and 2020 on Timeless Dizi Channel, Kurt En Shura follows the love story of Kurt Seyit, an army major, and Shura, a Russian woman. A madly intense whirlwind drama about love, betrayal, friendship, and hope.
It stars Kıvanç Tatlıtuğ, Farah Zeynep Abdullah, Fahriye Evcen, Elçin Sangu, Ushan Çakır, Demet Özdemir and several others.
My hunch on why it was supplemented by a rebroadcast may have to do with the fact that not a lot of people were viewing at early timeslot and the other solely dealing with the fact eMedia wants to put more of an emphasis into the other aspects of their lineup.
eMedia Investments:
- SABC+ Vs. eVOD: The Consequence Of Free-To-View Television
- MultiChoice and eMedia Investments plan to combat load shedding get a lot of attention
- Ultraview Pride and Ultraview Indian coming soon to Openview
- Could SABC be unveiling another two channels for Openview Ultra?
I mean is it shocking that we're getting Kuiertyd repeats on eExtra despite the existence of ePlesier not really what's more shocking has to do with the timeslot allocation.
Kurt En Shura is expected to air this Valentine's Day which kind of makes the best compliment to that occasion only for it to end in about 3 months.
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