Already established in many territories, its arrival in France responds to the overall strategy of Warner Bros. Discovery to address a new target called “preschool”: girls and boys from 3 to 6 years old. It thus completes the kids portfolio in France already made up of Boomerang and Cartoon Network.
Cartoonito is the best place to laugh and to discover. Batwheels, Bugs Bunny Builder, Lucas the Spider, Interstellar Ella...the heroes amazing chain train kids ages 3 to 6 years in their adventures and encourage them to be curious, to have fun and to be themselves!
Cartoonito, these are new programs and quality, original creations and shows from of Warner's legendary franchises tailored to younger. In an ultra creative, modern, funny and always benevolent, Cartoonito offers the little ones great stories to discover and open up to world around them.
Insidus Games:
- Buzz Lightyear Star Command
- Pink Panther: Pinkadelic Pursuit
- Spider-Man Toxic City
- Baby Felix Halloween
The quality of content and the values conveyed correspond perfectly to the expectations of parents to see their children entertained, discover new things and thrive in a caring environment."
Cartoonito will be available from Monday, April 3 in linear and in SVOD in France at Orange, Free, SFR, Bouygues, Molotov and Prime Video via the Pass Warner, in Belgium with Voo, in Switzerland with Swisscom and UPC/Sunrise.
Warner Press Contact Bros. Discovery Kids France Elise Groothaerdt.
I am very proud that in this year when we celebrating 100 years of Warner Bros. we show our commitment to our youngest public by launching Cartoonito in the EMEA region. In celebrating individuality and originality, Cartoonito offers a safe space where children and their families can laugh and learn alongside characters beloved. We are delighted to introduce a new generation of original productions and to welcome them into the world of iconic IPs from Warner Bros. Discovery pwith adaptations modern versions of fan-favorite franchises like Batwheels and Bugs Bunny Builders.
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Prior to its launch in France, it was already confirmed a linear component would rollout in Central Eastern Europe by next month in place of Boomerang. Of course, WBD in Africa remains silent about the latest developments seen internationally.
It wouldn't be far fetched if EMEA took a similar route as Latin America and already mentioned Central Eastern Europe as Boomerang's remaining offering loses more hours to the rise in preschool programming which since 2021 has been regarded as Cartoonito.
On top of soon to be launched dedicated website for Cartoonito, most of the announced upcoming attractions for Boomerang at the MultiChoice Showcase in 2022 such as Interstellar Ella and Batwheels are launching on Cartoonito elsewhere.
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