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Wednesday, February 1, 2023

Recap: eVOD Has Yet To Offer Live TV Channels As Promised In 2021

During eVOD's launch party in 2021, eMedia Investments unveiled plans to build up on their local offering. On top of that, they were planning to stream several linear channels and so far only their rival SABC were fortunate enough to offer such following their acquisition of TelkomOne.

From what was understood prior to the time TelkomOne was still around, SABC 3 wasn't part of their initial offering and this was due to the number of international shows currently bundled and most of eMedia's channels lurk around that corner or at least from what it seemed.

Since 2023, the only channels to skew less in foreign shows and put themselves in a position to be bundled onto the streamer is e.tv, eExtra and ePlesier but I can clearly see why neither of them particularly e.tv and eExtra aren't seen on eVOD.

Firstly it may have to do with the programming, most if not all SABC 1-3 programs can be streamed anytime of the day while as eVOD offers selected content from e.tv and eExtra. If these channels were to be included most people would expect a catch-up section to each program.

Taking to account, the mess currently seen with eMedia's streaming service I'm not going to say it's impossible for them not to offer something similar to these channels. If anything, only ePlesier appears to be in a position to be streamed here.

eMedia Investments:
MultiChoice and eMedia Investments plan to combat load shedding get a lot of attention
Ultraview Pride and Ultraview Indian coming soon to Openview
Could SABC be unveiling another two channels for Openview Ultra?
Glow TV to stop airing on the Openview platform from next month

ePlesier mostly consists of Kuiertyd rebroadcasts as opposed to eExtra which has shows like Rebel Princess and Orphan Of A Nation. Live TV could be another way to get consumers to browse other sections they'd never explore.

Several streamers like Paramount+ and Amazon Prime Video offer such channels that only promote their existing offering (repeats), so why can't eVOD?

If getting some of the programs onboard is a problem, maybe creating seperate counterparts to e.tv and eExtra wouldn't be a such a bad idea same goes for their other brands.

The first channel ePlesier as discussed consists of rebroadcasts. Basically there's nothing stopping it from having a tile on eVOD.

The second channel could be a local infused channel featuring shows like The Black Door and House Of Zwide while as leveraging several local programs from eReality's eKasi block as well as eVOD's archives.

The third possibly fourth channel could be a movie channel carrying similar formats to the current eMovies and eMovies Extra.

As for eToonz, kids corner doesn't have that much to be carried on its own channel so it will probably serve as a complimentary to the second channel in an attempt to build their offering.

Another channel that comes to mind would be an international skewed channel. It doesn't carry any local content I mean it could cater to the kiddies lineup, the movie section is already packed and the little variety and drama series would do good for the brand.

Perhaps having some exclusive run content I mean content that would never be made available to Openview consumers. SABC+, which serves as a rival offers content from Curiosity and Da Vinci so maybe something similar to that wouldn't be such a bad idea.

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