eVOD was launched back in 2021 joining existing streamers like Showmax, Netflix, Amazon Prime Video, VIU, Disney+, BritBox and several others offering local and international productions seen across eMedia's platforms as well as some unseen content.
eMedia Investments was planning to commission and produce as much original content as possible and use various of their linear channels to help promote these offerings. You had attractions such as Housewives, uMbali, Soete Wraak and Christmas Without Gogo.
Fast forward to 2023, eVOD has hit a dry spell but I'm not referring to the original offering but the third party content in general. 360 Sport and Microblast TV was removed from the lineup alongside selected international dramas.
International dramas was what use to make up 10% of e.tv's international drama slate with shows like SAF3, LA's Finest and The Book Of Negroes and over the few months eExtra's with Piyaa Albela, Naagin, The Girl Named Feriha and Fatmagul.
Interesting to note, Durban Gen was axed on e.tv with the final episodes scheduled in the coming months same goes for Imbewu and Isono with news of an undisclosed replacement but that doesn't cover the other aspects much less give us a glimmer of hope.
Most of eVOD's originals or at least the ones catered to a black audience haven't as yet been seen on e.tv while as eExtra's Guilty Pleasure slate basically an alternative to Kuiertyd hasn't been successful in sourcing out fresher content.
Kurt En Shura, Blue Venom Girl and Ice Adonis are what makes up primetime and the actual fresh/DStv rebroadcast from the channel Twist Of Fate is being replaced by the fourth rebroadcast in the trio, Dare To Love also seen on DStv in the coming days.
I don't want to think badly about any brand if I'm being honest it's best to do what anyone does when browsing one section of a platform. Take your remote or your finger and browse other areas I think that's how anyone will survive at this point.
But honestly what is happening with the current developments of eExtra and eVOD, could it be that guilty pleasure is being phased out for more Afrikaans dubbed soap operas I mean the idea wouldn't be far fetched as we have Openview Ultra rolling out.
The other having to do with the fact that e.tv had experienced a cutback of international programming with Days Of Our Lives likely to make a comeback on MultiChoice and NBCUniversal's revamped Showmax streamer and eMedia needing more money.
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