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Monday, March 6, 2023

Could Mindset Network Also Go Dark For Consumers In Africa, Here's Why?

Mindset Network (also known as Mindset Learn) is a curriculum based channel catering to Grade 10-12 pupils in the Maths, Sciences and Accounting category. It is also offers content for early childhood development alongside others like MTV Shuga.

As seen these past years, businesses have been hit hard in this economic climate from COVID-19 to the current blackouts the problems just keep escalating so much so that tvplus for those who don't know a magazine company will be ceasing operation from March 17th.

Glow TV, a South African community channel owned by Nismedia which promotes Bollywood culture with reality shows, dramas series and movies joins OnseTV and InPas TV as a list of brands struggling to find their means of survival as they were let go by cable providers.

Another brand which could be joining in this struggle might as well be Mindset Network.

Since inception, Mindset Network had mostly catered to Grade 10-12 pupils with Big School being one of the few attractions for younger audiences and it was not until Pop Primary came along that they had space to also cater for Grade 4-9 pupils.

In the past months or better yet years, Mindset Network appears to have lost sight of reality I don't blame them seeing as they are an NGO but even such organizations are likely to suffer the same outcome as above-mentioned brands which is the case here.

Before Glow TV went off air it was very much repetitive which is the case here for Mindset Network as selected content was actually live with others particularly Pop Primary being rebroadcasts with whatever investment toward actual programming down the drain.

Aside from that, Mindset Network was very interactive so much so that they used their social platforms particularly Facebook as a form of communication with their viewers now that is longer the case as the only known platform had since then been deleted.

I don't want to speculate anything but would it really be shocking if it were to go off air I mean MultiChoice struggles to provide a decent EPG program guide for the channel on DStv and opt to just write the channel name and description.

Of course, this wasn't the first time the first dated back to 2022 and at that time Mindset Network had a bit of life left in itself and now their only reliable social account vanishes at the time the channel on DStv has no schedule to what lesson is currently being broadcast.

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