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Tuesday, March 21, 2023

Recap To The Past Decade: eMedia Investments And Amazon Prime Video Sign Content Distribution Agreement

Several years ago, Asian based streamer VIU signed a content distribution agreement with eMedia Investments for various original productions including Scandal and Imbewu and that went to hell after the said supplier breached their contract.

Now with eMedia Investments' contract with the party set to expire by next year. Questions amount to whether or not a new agreement would be put in place as consumers on these platforms rely on the streamer for several content seen on SABC and e.tv channels.

As eMedia Investments look to funnel their remaining original productions from VIU to eVOD.

In the past years so to speak, Amazon Prime Video had begun strengthening their bond with eMedia Investments or in this case particularly with streamer eVOD for various films including Eye For An Eye, Piet's Sake and Abafana Ababi.

Two new films debuted earlier in the month, Tickets and Piet's Sake 2 (also known as Pete's Sake 2) and as mentioned they aren't available to view on eVOD if they were why not advertise your own content to better inform consumers.

From what I can establish here, eMedia Investments similar to DreamWorks Animation and Telemundo are producing streaming based content something the SABC wants to embark on but in this case not all the content will be produced on their respective streamer.

So consumers will have to get used to the fact that eMedia Investments will produce content and some of it won't be on eVOD firsthand. While those that can be seen on eVOD will likely be confined to a paywall as seen with eVOD's originals on Amazon Prime Video.

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