Earlier in the month, eMedia Investments unveiled the first batch to the pay-tv venture Openview Ultra known as Ultraview Pride or just Pride. It is basically an LGBTQ type bouquet consisting of two general entertainment channels one of which DStv reject, OUTtv and FUSE.
During the launch consumers were kind of curious as to the fate of Spice TV which is basically an expansion to the current Bollywood offering seen on the Openview which like Pride TV comes with two channels for the time being, Zee Family and Star Select.
They were rumours sometime ago that just like BBC UKTV failed launch on Openview that eMedia Investments was having issues with one of the channels in question but that seems highly unlikely as eMedia Investments held a dance party this past week.
If I had to guess, eMedia Investments was planning to do some grand gesture for the offering ahead of its debut on the Openview platform. Similar to Pride which too a similar festivity months prior.
Although eMedia Investments has yet to provide any further details about a potential rollout. I wouldn't be shocked if they unveiled it in the coming weeks or before May in fact considering when these channels were unveiled to the public beforehand.
As for the channels in question, Zee Family is said to be a direct competitor to the current Zee TV both owned by Zee Entertainment Enterprises. I wouldn't be shocked if Star Select did the same with StarPlus both are owned by Disney Star (formerly Star India).
Just curious as to why companies like Warner Bros. Discovery and the already mentioned like to build competition for themselves. In the above-mentioned case, you could say it helps consumers explore other parts of India but for Warner not really.
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