Spice TV: Could Zee Family And Star Select Also Exit Openview's Ultraview Or Could A Possible Restructure Be Underway?

Last month, it was reported eMedia Investigation would be axing OUTtv by the end of the month. As further content fold under the eVOD streaming service, while Ultraview came with a fee content from OUTtv comes at no charge.

Of course, what eMedia Investments failed to mention was that FUSE would also exit the platform as they form part of a new joint venture on eVOD, OUTtv Proud. Thus concluding eMedia's short run in the pay-tv world or at least for Ultraview's EDGE bouquet. 

Ultraview only launched a year ago and already it is being dismantled with the Indian channels serving as the remainder.

As some readers are aware, Ultraview has been met with heavy criticism for its price rates and content offering leading some to speculate its possible demise. Taking to account, load shedding and other economic factors like competition (e.g. DStv).

Ultraview is anticipated to have attracted 3/4 digit number cause again a lot had happened in 2023. With load shedding consumers had to cutback on expenses and that included DStv and also with Netflix onboard - Ultraview never stood a stance.

Of course, from what consumer feedback seemed to hint at most of that traction came from Spice TV's Zee Family and Star Select. This is due to the existing offering already viewed on Star Life and Zee One, sister channels to the mentioned offering. 

Another having to with the timeslot as EDGE was opened between 9pm to 11pm where consumption is low.

It's likely that eMedia Investments could be awaiting on contracts to reach their duration and depart from the pay-tv world. In the last months, they haven't done much marketing for these brands and honestly it could lead up to them scrapping Ultraview. 

Another could be a possible restructuring to the Ultraview platform which would see Spice TV form part of an expansive lineup of channels. Problem with OUTtv is that not everyone is accustomed to its target audience so rather unify it with eVOD.

As for the expanded lineup, one theory would be curating eVOD into a standalone channel similar to M-Net's 1Max. It would carry eVOD originals while also supplying other content and who knows maybe the offering could be divided into multiple channels.

New Series Alert: Yeh Kahan Aa Gaye Hum Coming Soon To Zee Family

Zee Family, a general entertainment channel operated by Zee Entertainment Enterprises features various Bollywood films and TV series exclusively on eMedia's Ultraview service is set to rollout it's first show in the new year titled Yeh Kahan Aa Gaye Hum.

The show revolves around the unusual love stories of two contrasting opposite persons. Things do not remain the same when Rahul, a Rock-star and the scion of the biggest musical empire runs into Maanvi, a humble aspiring singer from small town. 

It starred Karan Kundra as Rahul Sabharwal, Saanvi Talwar as Manvi Rahul Sabharwal, Naveen Saini as Raj Sabharwal, Papiya Sengupta as Sonali Raj Sabharwa and Ashish Mehrotra as Shaleen Sabharwal.

A total of 217 episodes were broadcast on &TV each with a 22 minute duration. Ekta Kapoor serves as the producer and is responsible for successors such as Kumkum Bhagya and Kundali Bhagya all of which resides within Zee TV as seen with Yeh Kahan Aa Gaye Hum.

Yeh Kahan Aa Gaye Hum is slated for an early 2024 debut on Zee Family.

Review: The Dominance Of Bollywood, Turkwood And More On The Openview Platform

Openview is a free-to-view platform owned by eMedia Investments that is currently available in over 3 million households offering a range of reality shows, drama series, movies, telenovelas, cartoons and so much more.

Since the rollout of the pay-tv tier to the platform, Ultraview offering content from India with Zee Family and Star Select as well as LGBTQ and youth oriented content from OUTtv and FUSE. eMedia Investments ranks as one of the most diverse brands out there.

For those using Openview, it's no secret that the red brand has caught the love bug for two markets Istanbul (Turkwood) following the success of Kuiertyd which has contributed a lot for eExtra's primetime and further bolstered the offering on e.tv and ePlesier.

The second is their love for Bolly with 2 dedicated channels and a programming block on eExtra with another 2 channels on Ultraview. eMedia Investments is currently sitting with 4 channels and a part timer with Turkwood sharing content amongst 3 brands.

In hindsight, Openview's Bollywood offering helps cutback on rebroadcasts unlike eExtra's Kuiertyd which has seen doppelgangers on e.tv and ePlesier. The same could be said about the public broadcaster SABC 1-3 and Sport channels which has done content sharing.

But unlike Zee One and Star Life, eMedia's channels offers more timeslots for other content from movies, reality shows, cartoons and more versus Bollywood dramas and 2-4 hour weekly movie slot again it's the variety that counts in this scenario.

For those who've skipping out on Anupama or Imlie due to unforeseeable circumstances, take into account such content has been limited across the Openview platform leaving space for more variety or in this case eExtra's Dayan, Destructive Beauty and Naagin.

If you feel that Openview has more Indian channels take to account the locals SABC 1, SABC 2, SABC 3, e.tv, SA Music, People's Weather and SABC Sport which contributes to our point there's more local than Bolly on the Openview platform.

The only challenge is that consumers are being feed more of the same thing as mentioned Dayan Destructive Beauty and Naagin or Doodsondes and Soete Wraak on eExtra which isn't entirely bad but one could learn from e.tv's incorporation of variety.

New Channel Alert: Openview To Add Some Spice To Ultra

Right in time for the Easter holidays, Ultraview is surprising audiences with a second bouquet on Ultra, their recently launched Pay TV offering.

Will have the latest addition of niche channels with never-been-seen programmes, and that launched at 6:30pm on 6 April 2023. It will be home to two channels: Star Select and Zee Family, and promise to be an entertainment hotspot with a variety of Hindi content.

Viewers can get a taste of the flavourful content for a limited period, at no cost. From there the Spice bouquet will be available on a subscription basis at R119,99 per month using the Openview decoder to activate the chosen bouquet.

Star Select is a premium Hindi bespoke entertainment channel, specially curated for South Africa’s Hindi speaking viewers. Star Select is the entertainment hotspot that offers something for every age group, making the channel a family destination that offers the best romantic dramas, entertaining comedy shows, popular reality TV and the biggest Bollywood blockbuster hits. Some of the shows include Banni Chow Home Delivery (Genre: Drama), Swayamvar: Mika Di Vohti (Genre: Reality), Pyar Ka Dard Hai Meetha Meetha Pyara Pyara (Genre: Romance), Saubhagyavati Bhava (Genre: Drama), May I Come In Madam: (Genre: Comedy). and many more.

Zee Family offers exciting and heartwarming entertainment from India in Hindi with English subtitles. The channel caters to families showcasing award-winning romance and drama series, comedies, blockbuster movies, lifestyle, cooking and reality shows. Viewers can look forward to Baal Shiv, Ghar Ek Mandir, Kripa Agrasen Maharaj, Ki Ek Mahanayak Dr. BR Ambedkar, Main Bhi Ardhangini and the acclaimed reality singing competition, Sa Re Ga Ma Pa.

New Channel Alert: As Expected, Zee Family And Star Select Will Be Rolling Out On The Openview Ultra Platform In The Coming Days

Last month, eMedia Investments unveiled phase 1 to their unbundled pay-tv offering which would take on the likes of DStv and StarSat, Ultraview Pride. Home to the gay oriented channel, OUTtv alongside the youth oriented channel, FUSE TV.

Prior to that, eMedia Investments was said to be working on 4 TV channels of which the latter, Zee Family and Star Select where nowhere to be seen with speculation from a few Openview consumers that the channels were shelved as seen with BBC UKTV in 2022.

After a month of anticipation, eMedia Investments unveiled phase 2 to their unbundled pay-tv offering, Spice TV also known as Ultraview Indian. Just like phase 1, it only comes with two channels, Star Select and Zee Family with eMedia promising more channels overtime.

Star Select owned by Disney Star is spun off from StarPlus basically an arch nemesis featuring content ranging from movies, reality shows and drama series. Some of the content includes May I Come In Madam and Dil Se Dil Dua...Saubhagyavati Bhava?:

Zee Family owned by Zee Entertainment Enterprises is spun off from Zee TV and just like Star Select an arch nemesis within the Zee TV company with a similar offering. Content highlighted includes Goan Gullies, Baal Shiv and Ghar Ek Mandir.

From what I understand Zee TV and StarPlus aren't exclusive to DStv as several pay-tv outlets already supply these channels. If I had to guess probably a similar reason to The Home Channel+. They probably want consumers to catch up and view this content firsthand.

Unlike phase 1, Spice TV is almost double the amount of Ultraview Pride which is a monthly rate of R120. Openview consumers will wonder why they're paying more for this bouquet if they're getting the same amount of channels as seen with phase 1.

Spice TV launches April 6 at 6:30pm with current Openview consumers getting a 3 day free trial.

Recap To The Past Month: The Mysterious Disappearance Of The Spice Bouquet On The Openview Platform

Earlier in the month, eMedia Investments unveiled the first batch to the pay-tv venture Openview Ultra known as Ultraview Pride or just Pride. It is basically an LGBTQ type bouquet consisting of two general entertainment channels one of which DStv reject, OUTtv and FUSE.

During the launch consumers were kind of curious as to the fate of Spice TV which is basically an expansion to the current Bollywood offering seen on the Openview which like Pride TV comes with two channels for the time being, Zee Family and Star Select.

They were rumours sometime ago that just like BBC UKTV failed launch on Openview that eMedia Investments was having issues with one of the channels in question but that seems highly unlikely as eMedia Investments held a dance party this past week.

If I had to guess, eMedia Investments was planning to do some grand gesture for the offering ahead of its debut on the Openview platform. Similar to Pride which too a similar festivity months prior.

Although eMedia Investments has yet to provide any further details about a potential rollout. I wouldn't be shocked if they unveiled it in the coming weeks or before May in fact considering when these channels were unveiled to the public beforehand.

As for the channels in question, Zee Family is said to be a direct competitor to the current Zee TV both owned by Zee Entertainment Enterprises. I wouldn't be shocked if Star Select did the same with StarPlus both are owned by Disney Star (formerly Star India).

Just curious as to why companies like Warner Bros. Discovery and the already mentioned like to build competition for themselves. In the above-mentioned case, you could say it helps consumers explore other parts of India but for Warner not really.

Drafted Version: What To Expect On Openview Ultra's Long Awaited Channel, Zee Family?

During the week, eMedia Investments unveiled the Pride bouquet featuring two channels OUTtv and FUSE priced at R74,99 per month and catering to the LGBTQ community with reality, lifestyle, drama series, movies, music and documentaries.

Of course details as to when the Spice bouquet would rollout remain as much of a mystery at this point considering the Pride is available for distribution it's possible that Spice will be unveiled shortly after.

As consumers wait on the Indian bouquet to rollout in the coming future, here's a list of content anticipated to rollout on one of the brands, Zee Family which is basically what Zee One is to Zee World - competition. The list of shows goes as follows:

- Main Bhi Ardhangini: Mahamaya, a transforming snake, visits the bungalow in search of Madhav who she believes has killed her family but, she finds no trace of him.
- Vani Rani: Two sisters, who are poles apart in nature, are married to two brothers in the same family. As with their nature, they have their own ways of dealing with the troubles and turmoil in their lives.
- Badho Bahu: Lakha Singh is hesitant to marry Komal, a sweet but chubby woman. However, his apprehension does not stop her from overcoming life's battles with grace and aplomb. It was broadcast on &TV in 2016.
- Chupke Chupke: A man is looking for a woman who loves reading books. However, sparks fly between him and a woman and they could not be more different from one another.
- Bitti Business Wali: It depicts Bitti as a hardworking woman who aspires to gain financial independence, being aware that it might invite naysayers in her small town. It was broadcast on &TV in 2018.
- Ghar Ek Mandir - Kripa Agrasen Maharaj Ki: It follows Genda as she faces the challenges of life with her unshakable faith in Maharaja Agrasen. It was broadcast on &TV in 2021.
- Baal Shiv - Mahadev Ki Undekhi Gaatha: Lord Shiva in his younger avatar, faces several challenges as he strives to uphold justice in his realm and facilitates the destruction of evil forces. It was broadcast on &TV in 2021.
- Ek Mahanayak - Dr. B. R. Ambedkar: Preyed upon due to socio-economic discrimination, Bhimrao Ramji Ambedkar, a young boy from a poor family, strives for basic human rights and equality for all. It was broadcast on &TV in 2021.
- Meetha Toh Banta Hai: Chef Akansha Khatri starts her journey of Meetha Toh Banta Hai with traditional Indian sweets made with ingredients that are easily available at home. It was broadcast on Zee Zest in 2021.
- Goan Gullies: Food enthusiasts Rocky and Mayur explore all things food and bring out untold stories from the bylanes of Goa. It was broadcast on Zee Zest in 2021.
- Sa Re Ga Ma Pa: A nationwide talent hunt for budding singers, which brings together the best-untapped talent in the country and provides them with a platform to begin their careers as playback singers. It was on air since 1995 on Zee TV with 2021's batch on Zee Family.
- Hoshiyar…Sahi Waqt, Sahi Kadam: An Indian crime reality show which broadcast on &TV in 2016.
- Yaaron Ki Baraat: The hosts interview renowned celebrities who are also friends in real life and test their friendship through various challenges. It was broadcast on Zee TV in 2016.

Openview Consumers Are Not Willing To Switch To Ultraview

During the week, eMedia Investments unveiled Pride the first of several pay-tv offerings currently bundled under Openview Ultra (also known as Ultraview) joining rivals such as MultiChoice's DStv and On Digital Media alongside StarTimes' StarSat platform.

Pride comes with two dedicated general entertainment brands FUSE and OUTtv currently priced at R74.99 per month. Both of which cater to the LGBTQ community with eMedia Investments promising to add more channels overtime to the Ultraview bouquet.

Compared to most other pay-tv platforms, Ultraview comes as an unbundled outlet similar to DStv AddMovies and while MultiChoice has yet to launch a similar offering DStv Flex this was the result to the outcome of letting consumers choose what to pay for.

Since news of Ultraview came out in 2022, several Openview consumers were skeptical about the idea some feeling like second rate as seen with some DStv consumers while others thought it would follow a similar format to the mentioned platform.

A survey was conducted across social platforms about Openview Ultra and consumers in general aren't willing to cough up the dough with some comparing to the likes of DStv and others aren't satisfied with the current setup of the platform.

But from what I've seen through all this is that Openview Ultra caters to another level of consumers and most of them reside within cable platforms such as DStv or OTT platforms like Netflix and Disney+.

Honestly, Openview Ultra isn't aligned to most of the products currently bundled under eMedia Investments which include linear channels such as e.tv, eExtra and eToonz as well as digital platforms like eVOD but serves more as a standalone to the portfolio.

So I'm not gonna take consumer's concerns to account when looking at the potential outcome of Openview Ultra. For all we know, this could do well on their part as there's consumers out there who wanted this offering on DStv but MultiChoice backed out.

I am not going to say Openview Ultra is the best thing that has happened since DStv but if this formula succeeds it might encourage competitors to rollout a similar offering as seen last year when kykNET rolled out it's first competitor for eExtra's Kuiertyd offering.

New Channel Alert (Rumour): OUTtv + FUSE + Zee Family + Star Select Coming Soon Exclusively To Openview Ultra

eMedia Investments is prepping up the pay-tv version to the current Openview platform and from what is seen these past weeks I wouldn't be shocked if it was unveiled before the end of the month and before we get to the four channels, here's what you should know.

For those using Openview, there was 4 test channels and from what was seen through those lab experiments were SABC 2, SABC 3, Zee TV and Colors TV and as predicted these were just placeholder channels for the final product which turns out to be OUTtv, FUSE, Zee Family and Star Select.

OUTtv is a general entertainment channel owned by OUTtv Media Global Inc. which is meant to promote the LGBTQ community with drama series, reality shows, movies and documentaries. Some of the content include Absolutely Fabulous, Call Me Mother and Brideshead Revisited.

It was launched as a pop-up channel on DStv back in 2018 unfortunately MultiChoice opted not to have a 24 hour channel but rather to bundle it with Showmax and with this news I wouldn't be shocked if they tried prepping up a similar offering.

eMedia Investments:
- Ultraview Pride and Ultraview Indian coming soon to Openview
- More Bollywood coming soon to Openview Ultra
- More e.tv coming soon to DStv customers
- Could SABC be unveiling another two channels for Openview Ultra?
- Glow TV to stop airing on the Openview platform from next month
- Could Openview+ lead to 24 hour capability of these channels?

FUSE owned by FUSE Media LLC from what I can gather is a music and lifestyle channel similar to OUTtv it celebrates the LGBTQ community with shows like Made From Scratch, Sex Sells, We Need to Talk About America and Stay True.

The other two remain as much of a mystery to me but here's my hunch about both brands.

Zee Family is a general entertainment channel owned by Zee Entertainment Enterprises while as Zee World and Zee One rely heavily on soaps to keep their lineup afloat this channel will incorporate that and explore other aspects of India including reality, lifestyle, kids movies and doccies.

Star Select is a general entertainment channel owned by Disney Star likely serving as a competitor to Zee Family with a similar offering while as serving as an expansion to the current Star Life channel.

As to whether these channels are dubbed in English that is unknown but I'm expecting them to be Hindi with English subtitles. Makes sense as we don't want to burn off so much money.

As for the pricing you may want to sit down when reading this, remember when Openview Ultra was first announced as Openview+ with a price tag R150 well that's not the case with revamped package.

Apparently, Openview Ultra has priced these channels under two tags Ultraview Pride which is R75p/m with Ultraview Indian being priced at R119p/m together that takes you to R194p/m almost R200p/m for just 4 channels.

Take to account, Openview Ultra is just a newbie to the market and overtime we will see more entertainment. For those who've been followed DStv for a while would understand that pricing is not determined by quantity but quality which is the case right here.

MultiChoice's premium package for starters almost priced at R900p/m has most funds going onto M-Net and SuperSport and with Openview Ultra I believe people will have a better understanding as to how MultiChoice actually prices their packages.