Openview is a free-to-view platform owned by eMedia Investments that is currently available in over 3 million households offering a range of reality shows, drama series, movies, telenovelas, cartoons and so much more.
Since the rollout of the pay-tv tier to the platform, Ultraview offering content from India with Zee Family and Star Select as well as LGBTQ and youth oriented content from OUTtv and FUSE. eMedia Investments ranks as one of the most diverse brands out there.
For those using Openview, it's no secret that the red brand has caught the love bug for two markets Istanbul (Turkwood) following the success of Kuiertyd which has contributed a lot for eExtra's primetime and further bolstered the offering on e.tv and ePlesier.
The second is their love for Bolly with 2 dedicated channels and a programming block on eExtra with another 2 channels on Ultraview. eMedia Investments is currently sitting with 4 channels and a part timer with Turkwood sharing content amongst 3 brands.
In hindsight, Openview's Bollywood offering helps cutback on rebroadcasts unlike eExtra's Kuiertyd which has seen doppelgangers on e.tv and ePlesier. The same could be said about the public broadcaster SABC 1-3 and Sport channels which has done content sharing.
But unlike Zee One and Star Life, eMedia's channels offers more timeslots for other content from movies, reality shows, cartoons and more versus Bollywood dramas and 2-4 hour weekly movie slot again it's the variety that counts in this scenario.
For those who've skipping out on Anupama or Imlie due to unforeseeable circumstances, take into account such content has been limited across the Openview platform leaving space for more variety or in this case eExtra's Dayan, Destructive Beauty and Naagin.
If you feel that Openview has more Indian channels take to account the locals SABC 1, SABC 2, SABC 3, e.tv, SA Music, People's Weather and SABC Sport which contributes to our point there's more local than Bolly on the Openview platform.
The only challenge is that consumers are being feed more of the same thing as mentioned Dayan Destructive Beauty and Naagin or Doodsondes and Soete Wraak on eExtra which isn't entirely bad but one could learn from e.tv's incorporation of variety.
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