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Friday, May 19, 2023

Recap To The Decade: eMedia Investments Has Yet To Cutback On Repeats Currently Viewed On Openview

MultiChoice has been providing repeats to DStv consumers since the dawn of time and over the years they found ways to simplify that offering by either reducing the number of alternatives available or at least on a particular package as seen with Magic Showcase.

Of course, Openview serving as a free-to-view component from eMedia Investments has took part in a similar scenario. Following the success of eExtra's Kuiertyd (Turkwood), they launched a dedicated channel in 2022 to relive the moments even after axing Rewind.

During that year, SABC unveiled plans to restructure the rebroadcasts seen across their plans which would see shows such as 7de Laan being made viewable to consumers on SABC 2 and SABC+ and no longer on the loss making SABC 3.

Alas, eMedia Investments has yet to take a similar route with consumers on the Openview platform as they offer primetime on eExtra and catch-up on e.tv despite the existence of ePlesier let's not forget eVOD where this content can be streamed at anytime.

Just like the public broadcaster, it almost seems as if they don't have enough content to fill up a single channel. As mentioned, e.tv offers a catch-up service to Kuiertyd with eXposed playing second fiddle to above-mentioned brands alongside eReality.

If I had to be honest, ePlesier would have probably been better off had eMedia Investments reduced the airtime on e.tv or move this catch-up service to the Rewind type channel with the main channel airing selected content in the hopes to lure potential Openview consumers.

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