Last year, it was announced that OnseTV and My TV would be scrapped from the StarSat platform. As of 2023, Glow TV join the brands as another list of channels that can't be viewed anywhere in the market.
OnseTV was a general entertainment channel which is meant to serve as a rival to the kykNET channels on the DStv platform offering a lineup of drama series, movies, reality shows and documentaries. It includes shows like Suidooster and Snoek & Patat.
MyTV was a lifestyle channel and by the looks of it a rival to Media24's VIA also seen on the DStv platform. It offers a mixture of lifestyle and factual content ranging from home, decor, food, fashion and several others. It includes shows like Vaskap and Eksieperfeksie.
As seen in 2022, StarSat has been focused on reshaping the South African landscape through content adaption, dubbing, sub-titling supported by innovative low-cost commissioning of unique programme formats that appeal to the "vast majority" of consumers.
Unfortunately, OnseTV and MyTV didn't resonate with those plans for consumers which led to the untimely demise on the StarSat platform after 13 years.
MyTV (formerly ASTV) was added onto eMedia Investments' Openview platform back in 2013 but died out over the years as consumers weren't that invested at the time as seen with eExtra's Kuiertyd which has luckily pulled close to half a million viewers.
Over the years, eMedia Investments had begun investing in more content for the brand including Saturday Night Movies on eExtra and the Afrikaans game show, Die Kontrak.
I mean the idea of getting a brand similar to OnseTV or MyTV perhaps for Openview Ultra wouldn't be the most far fetched thing to happen. eExtra is telenovela skewed particularly with Kuiertyd but with their fanbase they could as well get this content to new heights.
Initially, Openview was more like StarSat with this offering and following Kuiertyd. You got to see more of this brand as well as the community it caters for. At the moment, it kinds of repetitive and maybe content from both these parties will help change that.
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