Adult Swim is a general entertainment brand owned by Warner Bros. Discovery that is home to various adult animation including Rick And Morty, Aqua Teen Hunger Force and Robot Chicken. It is currently operating as a programming block on Cartoon Network in the U.S.
During the year, Cartoon Network's president Michael Ouweleen unveiled two series My Adventures With Superman and Unicorn Warriors Eternal shows initially meant to be released by Cartoon Network was folded under Adult Swim.
Later in the week, it was heard from sources that Ouweleen would be investing more airtime in Adult Swim therefore reducing the airtime seen on Cartoon Network in the affected region. Although, these changes don't seem to have an affect on the channel in other countries.
It does however bring out a lot of curiosity for the brands that do such as Toonami cause the last brand to have gotten this much attention was Cartoonito and by the end of March 2023 a lot of Boomerang feeds were phased out for this offering.
Similar to Boomerang, Toonami has a come off as repetitive and less productive or at least the feed situated in Africa as France was able to do a proper rebrand which saw the channel supply wrestling promotion AEW, anime and content from Adult Swim.
Kind of like how most of Cartoonito's existence was based off Boomerang, the same could be said about Adult Swim with Toonami. Content from the brand could help boost the offering in Africa and get more viewers invested on the channel currently it's a DC wasteland.
Another problem probably establishing a dedicated Adult Swim channel off the ground would be contractual issues as MultiChoice a platform that doesn't offer Toonami have rights to a portion of their content or in this case Adult Swim.
Considering Warner Bros. Discovery plans to rollout the Max streaming service in new destinations by 2024 that might as well change.
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