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Wednesday, May 17, 2023

CuriosityStream Boasts Sub Growth Via International Distribution

CuriosityStream in the first quarter saw progress in its direct-to-consumer business, bolstered by new distribution agreements with international launch partners.

As with its Q4 2022 earnings, Curiosity didn’t reveal its total paid subscriber count (in Q3 it reported total subs dropped to 23 million). But CEO Clint Stinchcomb said on an earnings call the company added “several million paying subscribers” through bundled distribution partnerships across five continents.

New launch partners include Amazon’s Prime Video Channels in India, Mexico’s Izzi Telecom, Fetch TV in Australia, and Ziggo, the largest MVPD in The Netherlands, among others.

Curiosity didn’t go into too much detail about the individual agreements, but Stinchcomb noted these distribution deals are typically multi-year agreements with a fixed fee.

“We expect meaningful improvement in our revenues from distribution partners moving forward as our full product set – from localized channels to integrated app offerings to direct licensing – creates a range of monetization paths for both us and our partners as we connect with audiences across the globe,” said Stinchcomb.

Curiosity also has a free ad-supported streaming TV (FAST) channel – Curiosity Now – that launched last spring with LG as its initial distribution partner. Stinchcomb said the company has “dipped [its] toe” in the FAST space and eventually intends to launch Curiosity Now internationally.

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