During the year, Turner Network Television, Inc. a subsidiary of Warner Bros. Discovery had trademarked a new brand, TNT Novelas. The channel rolled out in place of TNT Series which had since then inherited a number of soap operas from Turkey and Colombia.
As seen through various pay-tv outlets, the general entertainment channel TBS similar to family brand Boomerang earlier in the year in parts of Europe is being phased out for a more productive brand, TNT Novelas.
Sources site the cutback of original programming on TNT, Cartoon Network and TBS in the United States as one of the contributing factors of TNT Novelas which is expected to takeover the TBS brand name across Latin America (including Brazil) from June 26.
Another being the newly launched Max streaming service in which Warner Bros. Discovery is prioritising the original programming and leaving brands like Cartoon Network to promote the existing batch of content from the streaming service.
In other developments, Warner Bros. Discovery has been phasing out TNT across Europe for Warner TV. Of course, the TNT brand name was revived as a sports channel in the UK on top of that these changes have yet to take affect in the African market.
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