TNT Novelas Expands To More Parts Of Latin America, Kills Off TBS

During the year, Turner Network Television, Inc. a subsidiary of Warner Bros. Discovery had trademarked a new brand, TNT Novelas. The channel rolled out in place of TNT Series which had since then inherited a number of soap operas from Turkey and Colombia.

As seen through various pay-tv outlets, the general entertainment channel TBS similar to family brand Boomerang earlier in the year in parts of Europe is being phased out for a more productive brand, TNT Novelas.

Sources site the cutback of original programming on TNT, Cartoon Network and TBS in the United States as one of the contributing factors of TNT Novelas which is expected to takeover the TBS brand name across Latin America (including Brazil) from June 26.

Another being the newly launched Max streaming service in which Warner Bros. Discovery is prioritising the original programming and leaving brands like Cartoon Network to promote the existing batch of content from the streaming service.

In other developments, Warner Bros. Discovery has been phasing out TNT across Europe for Warner TV. Of course, the TNT brand name was revived as a sports channel in the UK on top of that these changes have yet to take affect in the African market.

RUMOUR: Warner Bros. Discovery Latin America Dives Into The World Of Soap Operas With TNT Novelas

Turner Network Television, Inc., a subsidiary of Warner Bros. Discovery, registered a new trademark derived from TNT in Latin America, for the moment only in Argentina and Chile, as verified by INPI and INAPI, industrial property institutes for both countries, respectively.

The new trademark registered in recent days bears the name of "TNT Novelas", and it is unknown exactly what it is, although the company has already presented a logo.

One of the most logical theories indicates that TNT Novelas could become a successor or a relaunch of the current cable channel TNT Series, launched in 2015, which in recent years has incorporated multiple soap operas into its daily programming. The creation of a new channel is not ruled out either, although there is no basis to support this hypothesis.

There is no official information regarding TNT Novelas at the moment.

In other developments, Warner Bros. Discovery has been phasing out the TNT brand name across Europe in the general entertainment category. Not sure where that leaves the current TNT Africa but for now we assume the channel will remain intact in the market.

Warner Bros. Discovery kicked off its global centennial campaign in January, under the banner Celebrating Every Story, in advance of Warner Bros. Studios 100th Anniversary on April 4, 2023. Several of their channels have been joining the festivity with a lineup of content.