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Tuesday, March 14, 2023

The SWiTCH Effect: How Me Could Take Up Channel 116 On The DStv Platform?

In 2021, MultiChoice and M-Net ripped away M-Net City and VUZU for the retarded, M-Net Essentials (Me). It caters to DStv Compact and Family consumers with a mix of content ranging from reality shows, dramas series, movies and local content.

It's currently on the channel 115 spot which was formerly occupied by the Compact exclusive channel, M-Net City. While as Family consumers only got the channel as MultiChoice took pity on them for the loss of VUZU and the fact that content from the channel would be there.

As seen these past years, MultiChoice has been launching various duplicate channels such as BBC UKTV, Moja 9.9., kykNET Lekker, Real Time, Pearl Magic Prime and several others as questions amount to when or if M-Net plans to launch a duplicate Me channel.

MultiChoice likes to divide the offering on their packages and often consumers would miss out on selected content and over the years that format was quickly dumb down as the pay-tv company loses more Premium consumers for streaming while others just downgrade.

A duplicate Me channel (Me Too) is probably the final piece of puzzle MultiChoice needs as consumers particularly on the Access and Easyview package rely on free-to-air channels for their international selection of content.

This potential copycat doesn't have to offer all the content seen on Me a year later or doesn't have to offer every show that comes to mind. This outtake of the channel would sit on channel 116 and operate 14-16 hours a day like CineMagic and Magic Showcase.

Some of the content that could fold under this brand would be NCIS, Grey's Anatomy, Seal Team and all three trilogies of Chicago alongside other content such as The Flight Attendant, Yellowstone and Lionness. Just like Me, it would have a movie in the very same time.

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