During the year, Nickelodeon unveiled a retrofitted design at the 2023 KCAs which is currently applicable in the United States with plans to add it in more international territories still underway. Of course, other Nick properties such as Nicktoons and Nick Jr. haven't entered the Splat Zone.
For several months, consumers were curious as to when Nick planned to update these brands better yet it how their logos would appear seeing as Nickelodeon's current design is based from an old logo of theirs some would assume Nick Jr. would undergo something similar.
As seen above, that's not really the case as the brand was introduced to one of Nick's iconic logos which can be viewed only on digital platforms at the moment. Unlike Nickelodeon, the preschool brand's design seems bubbly kind of lighter take to the main channel.
Our initial guess on why Nick Jr. couldn't opt for their past logo may have to do with the discontinuation of their parental offering or NickMom. Another would be that Paramount wants to align these brands as seen with MTV and MTV Base or BET and BET Hip-Hop.
Nick Jr's induction to The Splat Zone means that Nicktoons will be the last brand to undergo the procedure. Considering not much investment is going onto content development it's likely to receive a duplicate if not a zombified design as seen with the rest of their offering.
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