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Sunday, July 23, 2023

Recap To Last Year: How MultiChoice Went About Phasing Out The eBranded Channels?

During the week, it was reported by my sources that eToonz alongside eExtra, eMovies and eMovies Extra would stop airing on DStv by the end of July. Since then, eExtra had been promoting several content without any mention of DStv which confirms everyone's suspicion.

These channels were reinstated in 2022 due to pending investigation - MultiChoice never intended to relaunch these channels as others had hoped. So the only way you can watch the final episodes of your favourite Kuiertyd shows would be to tuning in on e.tv or getting an Openview.

For those who still reside on DStv even after the termination need to note the following:

• DreamWorks was added as a replacement to eToonz to Compact consumers featuring various content already seen by the former brand: All Hail King Julien, Dragons: Race To The Edge, Boss Baby: Back In Business and Home: The Adventures Of Tip And Oh.
• Not having much alternatives to kiddies entertainment, MultiChoice extended the reach of PBS Kids to Easyview consumers. Access and Family consumers got a lot of kids channels e.g. Cartoon Network, Disney Junior and JimJam so they get nothing.
• Movie Room was added to all DStv consumers or better yet to the packages that offered eMovies and eMovies Extra. So basically 1 movie channel was given to Compact consumers while as KIX was added to Family and Access consumers giving them 2 channels.
• Each DStv package got 2 channels to replace the 4 TV channels while Easyview only got 1 channel.
• New channels added to the platform during the year include CineMagic, Magic Showcase, BBC UKTV, NHK World Japan, Moonbug and Hilaal TV so in a way you could say MultiChoice found a way to distract consumers from their absence particularly with Easyview consumers.

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