What Happened To SABC's Indigenous News Channel, SABC eKhaya?

During the year, the public broadcaster promised to unveil the highly anticipated news brand, SABC eKhaya. A spinoff to the current SABC News channel seen on MultiChoice's DStv, the channel would be broadcast in all 11 South African languages was slated for April 2023. 

We were told by sources that the channel had a soft launch so to better understand this we turn to SABC Sport. The channel was active almost a year or so before it was added to the Openview platform and TelkomOne (now SABC+) and similar to SABC Sport it's not available on SABC+.

If we had to guess, the public broadcaster is probably looking to get the channel on MultiChoice's DStv or eMedia Investments' Openview. We assume they want to give this channel as much exposure as seen with SABC Sport which became the top 10 channels on Openview.

Not much marketing was put into SABC Sport but the channel managed to defy all odds and the same outcome could be expected for SABC eKhaya should it not exclusively to DTT and streaming.

From what we understand they want to make it a leading brand similar to SABC News or it's initial offering at the time, SABC Parliament. For now, the channel will serve as a catch-up to the current offering seen on SABC 1-3 and overtime they could fiddle around with the repeats.

It's currently unknown whether the public broadcaster plans to market SABC eKhaya or similar to SABC Sport wait until they can get more platforms onto the concept.

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