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Monday, August 7, 2023

Recap To Last Year: WildBrain To Roll Out A Dedicated Kids Channel In Canada, Could StarSat Or DStv Perhaps Get It?

WildBrain is a Canadian based company known for owning the largest independent library of children's television programming, which is distributed through its multi-channel network, WildBrain Spark, and a group of Canadian specialty television channels (e.g. WildBrain TV).

Some of the programming to have been distributed by the brand include animations like Johnny Test, Carmen Sandiego, Berry In The Big City and Inspector Gadget alongside live-action shows like Hank Zipzer, Survivalists, Degrassi: Next Class and Bajillionaires.

As of 2022, Canada has been the only known region to distribute a linear service with the trademark WildBrain Spark adopted by the UK and global to manage a number of external brands currently seen on digital platforms which has accumulated $70 million in revenue.

With Disney consolidating most of their content to streaming and shuttering their remaining linear offering. Cable outlets have been up and about trying to fill the void left by the blue brand by either producing original content or licencing third party content from various studios.

Moonbug and DreamWorks had both seen a boost in popularity for their programming and WildBrain could serve as a third contender within that list of children's stations as seen in Canada.

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