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Saturday, March 23, 2024

Could PBS Kids Be The Next Channel To Exit The DStv And GOtv Platform?

PBS Kids is an American based children's brand operated by PBS Distribution. Ranked as the #1 educational brand, it invites parents and children to experience this trusted content that helps children learn and grow through shows like Arthur, WordWorld and Molly Of Denali.

The channel was made available in Africa by 2019 and since last year remains the only international market following its departure from Australia. This was after MultiChoice added various content exclusively to DStv Stream as part of an experiment.

This was the feedback given by MultiChoice after adding content from PBS Kids in 2018:

"We received a lot of positive feedback from our viewers when PBS Kids was made available on DStv Now [now DStv Stream] and our parents appreciate the fact that DStv is providing the kind of kids' programming that will help to make them classroom ready, while also keeping them entertained".

Foxtel had opted to discontinue carriage of the channel in Australia two years after it launched in Africa based on performance and popularity of its content. Since then, consumers were recommended to browse shows on Cartoon Network and CBeebies. 

MultiChoice had cutback or lost at least 9 nine TV channels in under 3 months including Emmanuel TV, B4U Movies and People's Weather. No new channels were launched and none of these affected brands were replaced.

Although PBS Kids has brought fun and engaging content, the channel hasn't been productive in terms of new programming. The inclusion of PBS Kids had contributed to MultiChoice's boost in educational content with Moonbug and Da Vinci Kids. 

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