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Tuesday, March 19, 2024

Could Warner Bros. Discovery Look Into Adding TNT Sports In Africa?

During the month, it was reported that TNT Sports would be expanding to the United States. This comes a few months after Warner Bros. Discovery had launched it in the UK in place of BT Sport offering a variety of sports ranging from MMA, Bundesliga and UEFA.

Unlike the UK, TNT Sports would be rolling out in the United States as a dedicated nightly block on TruTV. Aside from live events, Warner Bros. Discovery is looking to get more sports themed content with a range of films and documentaries. 

Confirmed titles for the block include a betting show known as The Line, an interactive show known as The Bill and an NBA themed show known as The Inside Story.

Warner Bros. Discovery could look into building TNT Sports portfolio within the African market. I mean the idea wouldn't seem far fetched considering that the main TNT channel already offers All Elite Wrestling (AEW).

Initially, TNT was a channel curated for movies and following the induction of AEW in the United States. The sporting event was in high demand for consumers in Africa with some wondering if TNT would get it or rely on existing broadcasters like SuperSport.

As mentioned despite being a movie channel, Warner Bros. Discovery was willing to go the extra mile by even adding doccies and content from Adult Swim. TNT Sports could form part of AEW On Weekends with its other content taking up other days in the week.

Depending on whether Warner Bros. Discovery views TNT Sports a priority in Africa. The chances of it serving as a separate tier from TNT are slim considering that majority of live sports are costly and tied up in contractual agreements with SuperSport.

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