MultiChoice On The Closure Of Me And 1Magic On DStv: "Newer And Fresher Content As Well As Existing Shows Will Be Available On The Remaining M-Net Channels"

During the week, it was reported that both Me and 1Magic which serves as secondary channels to M-Net would be exiting the DStv platform by the end if March. Not only are consumers going to pay more for less channels but M-Net is doing away with secondary brands.

As mentioned, this news doesn't shock a majority as M-Net and MultiChoice tried to scrap last month only for them to get an extended stay. On top of that both brands had been struggling to retain audiences following M-Net's constant restructure of channels. 

Before Me and 1Magic, these two were just one channel known as The Series Channel. But M-Net continously morphed this offering and even went as far as dividing and excluding previously seen content from viewers that more and more people lost interest.

Although, 1Magic was able to garner attraction due to The River most of the attention only came once it debuted on Mzansi Magic. Although Me was able to retain shows from M-Net City and VUZU the whole format was a big turnoff to consumers.

M-Net City and VUZU despite being repeats channels had first run programming and widened its audience to Premium and Compact+. But Me on the other similar to BBC UKTV and KykNET Lekker was catered for low tiered consumers with zero exclusive content. 

In a statement as highlighted below MultiChoice is encouraging viewers of 1Magic to tune into remaining M-Net channels while those on Me would need to upgrade to Premium to watch M-Net or get a Showmax subscription.

MultiChoice is currently working on a TV channel with the letter X in its name. This channel would be based from Showmax and replace 1Magic and Me "soon" although it's not really known whether this channel would be added to Compact and Family.

Considering that two channels are being axed soon, Channel X will more likely serve as an independent brand from M-Net as seen with 1Magic. This means its likely that they won't do catch-up to shows like Reyka and Survivor from M-Net.

This is just mere speculation but it wouldn't seem far fetched as Channel X would feature a mix of international and South African produced content from Showmax. With so much local from 1Magic they wouldn't be much space to cater for Me consumers.

The only theory now would be the launch of a second TV channel by a third party brand either AMC Networks International, Ngwato Nkosi Group or Warner Bros. Discovery. 

With M-Net streamlining, they'll likely divert attention to brands like Comedy Central and Universal TV for which some of Me shows reside in with others on Showmax. Fans of local entertainment can tune into Mzansi Magic as we await news on Channel X.

Press statement from MultiChoice 

M-Net is streamlining its channel offering to provide a more seamless entertainment experience for DStv customers. After a comprehensive analysis of our content strategy, we have made the decision to terminate 1Magic [and Me].

While some of our popular telenovelas and shows have come to an end, newer fresher content as well as existing shows will be available on the remaining M-Net channels and platforms such as DStv Stream, Catch Up and Showmax.

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