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Saturday, April 20, 2024

#BlockTheMerger: Could Sony And Apollo's Possible Acquisition Of Paramount Global Be A Good Thing For MTV And Nickelodeon?

Not long ago, it was reported that Sony and Apollo would be making a joint bid to acquire Paramount Global. This comes after Paramount Global had rejected Apollo's initial offer as talks are still underway with Skydance over a possible restructure.

Similar to Canal+, Sony faces legal hurdles as foreigners are given restrictions pertaining to ownership of a local company. Apollo Global Management is basically their BBBEE or another case they're way of securing the entertainment company. 

Sources had outlined that Sony was looking to distance themselves from the streaming wars years after closing and selling their linear operations. Apollo was looking to possibly merge Paramount+ with another streamer putting its future in a dark corner.

Not that the content would be phased out in the process but if you're living abroad and getting a portion of this content on Paramount+. Them closing and merging it with another broadcaster further lessen the lineup.

Same goes with the Paramount trademark in general as it could as well be folded under Sony.

As for their linear operations, don't expect much improvement there content wise as consumption and revenue for these channels continue to decline. If anything, don't be surprised if they choose to close/sell a few if not all channels globally.

Apollo had hinted at that when making the initial bid for Paramount with film studios. When you look at it, Nickelodeon and MTV would probably be more like CW reliant on third party content and archived material from Paramount while first run content are shipped to other platforms. 

This is an endeavor we envision could await local consumers in the United States while other countries go through a similar fate as Disney's FOX and Disney XD channels.

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