Understanding 1Max: Why M-Net's Me And 1Magic Were Scrapped For More DStv Repeats?

During the week, M-Net's Me and 1Magic had merged to form yet another TV channel, 1Max. It serves as a promotional channel for Showmax featuring various original shows alongside third party content in partnership with NBCUniversal.

Since it's launch, 1Max has been getting a lot of mixed mostly negative reviews from consumers. Firstly from its exclusion to Family packages where Me once reside and another for the chunk of old content viewed across M-Net channels and Showmax. 

MultiChoice hasn't done much marketing for the channel and with the way feedback is being handled. It wouldn't seem far fetched if it was added onto more DStv packages eventually. 

The probable reason as to why M-Net would do away with 1Magic may not be entirely based on consumption numbers but trends as well. Initially content from M-Net would pull a vast household to DStv but with the likes of Netflix that audience had deteriorated. 

Me's cancellation was probably similar to Disney's endeavors with the likes of Disney XD and FOX Life as the focus shifts onto core brands. With Disney continuing operations with Disney Channel and Junior with MultiChoice its M-Net and their movie offering. 

Inclusion of content from Me and 1Magic on Showmax was probably MultiChoice's mean of strengthening the lineup. As Netflix has been branded off as the leading streaming service in Africa with 1Max is another attempt to lure potential DStv customers. 

Now the issue as mentioned with 1Max is accessibility if MultiChoice was looking to get more consumers. It would have made a lot more sense to include 1Max in more countries and DStv packages for which Netflix also reside within as well.

Although Netflix is the most recommended streaming platform at the moment. MultiChoice has over 20 million DStv subscribers and thought of excluding over 10 million DStv subscribers from the likes of 1Max further limits the amount of potential new subscribers. 

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