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Friday, May 31, 2024

"Minimax": Could MultiChoice Look To Replace Me With Another TV Channel On DStv?

During the year, MultiChoice had axed both 1Magic and Me from the DStv platform. Unlike the other 9 TV channels to have closed, further content from these brands had consolidated under Showmax which inherited its own TV channel, 1Max.

Of course, MultiChoice further reduced its availability to the consumers of 1Magic, Compact Plus. Despite most consumers already having a Showmax subscription it would make sense to offer it to consumers of Compact and Family.

This has led consumers of Me to wonder if M-Net would find other means in getting Summertide and White Lies SA to lower bouquets. Seeing as 1Max is Compact+ and a minority of consumers can't access Showmax.

Rumours had been swirling around that another TV channel was in development for lower bouquets possibly in place of Me. Of course, various details about the content or a name has not yet been disclosed at the time of publishing. 

Something that we had theorized earlier in the year was the possible demise of Me was the production of another TV channel. With the inclusion of 1Max, we presume a lightweight version of the channel perhaps titled Minimax is in development. 

With 1Max basically being 1Magic with additional content from Me alongside a demographic expansion to include the rest of Africa. Minimax would only focus on the local aspects of 1Max and perhaps infuse M-Net's existing local offering in the lineup. 

Me would initially evade themselves from airing a majority of local shows from 1Magic. Minimax on the other would further minimize the amount of content from M-Net seeing as the latter is on 1Max with M-Net being minimal on repeats on their channels. 

As seen with BBC UKTV, Minimax could as well be exempted from Premium and Compact Plus while being viewed on Family and Compact perhaps even Access seeing as the latter (e.g. Reyka) is not on Mzansi Wethu. 

1Magic was viewed as M-Net's BET channel with 1Max expanding that to include content from ROA. The content is meant to resonate with every aspect of consumer's lives but with Minimax it would be less traditional with shows like My Kitchen Rules SA and Trackers. 

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