As part of this partnership, Brands & Rights 360 will work with international broadcasters, leveraging their extensive network and expertise in the industry to maximize the reach and impact of PBS KIDS award-winning content which includes Arthur, Lyla in the Loop and Elinor Wonders Why. With a shared dedication to delivering high-quality programming, PBS International and Brands & Rights 360 are poised to introduce PBS KIDS shows to broadcasters in new territories, ensuring more children and families worldwide can enjoy enriched content.
'We are thrilled to welcome Brands & Rights 360 to our international sales team for PBS KIDS content', said Andrea Downing, President of PBS Distribution. 'Their deep understanding of the global kids' market and proven track record of success make them an ideal partner'.
Brands & Rights 360 is known for its selective approach to partnerships, taking on a few, carefully chosen, high-quality and diverse animation and live action titles and brands with a strong potential in the international market. This aligns perfectly with PBS International's commitment to delivering content that not only entertains but also educates and inspires young minds.
'We are delighted to work with PBS International to distribute their high-quality and award-winning children’s programming', said Ignacio (Iñaki) Orive, President of Brands & Rights 360. 'We look forward to bringing the wonderful PBS KIDS titles to many more international linear channels and digital platforms to reach families worldwide'.
This partnership comes at a time of growing demand for premium children's content across global markets, with families increasingly seeking programming that combines entertainment with educational value.
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