Wednesday, July 17, 2024

Development Alert. Pad Na Die Hart To Be Allocated On eExtra In August, Wie Laaste Lag Rebroadcasts Launch On e.tv

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After rolling out on eVOD earlier in the year, Pad Na Die Hart will be making its debut on eExtra daily at 19:00 from 13 August. This means for those without eVOD will have to wait until next year to view the final season of Doodsondes for some reason.

Firat works as a Kebab Master with his aunt and friends in their shop in a modest neighborhood of Istanbul. Blind, his fiancee left on their wedding day and filled with anger wants to know why until a name comes up Taylan Günebakan aka Doctor Love, the famous life coach.

Produced by NTC Medya in 2021, Pad Na Die Hart (Aşkın Tarifi) starred Kadir Dogulu as Fırat Karasu, Serra Arıtürk as Naz Soyluer, Cem Davran as Hazım Soyluer, Alper Saldıran as Taylan slot and Yasemin Baştan as Sultan Yılmaz.

Aside from Doodsondes early dismal, eMedia Investments seems to have backtracked on the eExtra binges as Wie Laaste Lag replaces Om Elke daily at 08:30 from 26 July.

Now why backtracking is simple, the weekday morning Turkish slots on e.tv was structured as a catch-up slot to eExtra's weeknight offering. While some like Elif will repeat 15 hours later others like Doodsondes would take months on end for e.tv to schedule a broadcast. 

If one had to guess, eMedia Investments is probably minimizing the amount of eExtra content that is being splashed onto the main channel. For once, they're trying to make eExtra an independent channel as opposed to making e.tv leverage of its success. 

This would further encourage viewers to get an Openview or stream the latter on eVOD. 

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