-->

Wednesday, July 17, 2024

Is Canal+ Looking To Abandon Their African Consumers In Favor Of MultiChoice's DStv?

As some readers are aware, Canal+ and MultiChoice are currently finalizing terms of the acquisition as they seek approval from local legislation. With lingering concerns surrounding the fate of MultiChoice's linear offering once Canal+ gains ownership.

But something I feel many consumers should dive head first on would be Canal+'s France services in Africa which serve about 8 million subscribers by the end of 2023 which still makes it one of its largest markets.

Catering for French speaking consumers in Africa alongside Ethopia, Canal+ is basically another MultiChoice offering a range of product and services. It is home to brands like FilmBox and France24 alongside Canal+ branded stations for movies, series and sports.

In the face of this acquisition, Canal+ comes with the clear intention of merging DStv and GOtv consumers with their current audiences in Africa. But it's currently unknown on how they'll go about aligning this bit so our guess on this aspect. 

They'll probably look to first hedging some of the licensing agreements MultiChoice has put it in place in order to get Canal+ Ukishini, Zacu TV and Nathan+ onto DStv. Seeing as these are the local bits of the company it would be the first to integrate there.

Seeing as MultiChoice is being acquired usually new owners priorities their assets but with the acquired company's audience reach you do wonder if it will be more vice versa with Canal+'s local aspects intact.

If anything, third party content such as Love Nature and Toonami wouldn't automatically fold under DStv. Canal+ would seek ways to minimize this lineup seeing as you can't have a Studio Universal and Movie Room if one can cater for the two.

Another with Canal+ offering already feeling bloated, the company could look into making these lineup exist as separate price plans alongside DStv Premium and Compact bouquet. If anything the idea would be to minimize whatever competition exists.

Instead of Canal+ Afrique offering M-Net Movies with Ethopia offering FilmBox its more like getting both one package with another lineup of content either being KIX and Africa Magic Epic reside on the other bouquet. 

Related Posts

No comments:

Post a Comment

Close
image image