DStv Easyview serves as the cheapest package amongst MultiChoice's DStv offering carrying mainly provincial and news channels. It has been in operation since 2008 and rivals with the likes of PremiumFree and eMedia Investment's Openview.
In recent months, MultiChoice had been gradually phasing out this offering from across their platforms. As potential DStv consumers who would go through the DStv website to check what's on offer only see the company's 5 other packages.
By selecting “Get DStv” on their website, consumers are presented with only 5 packages: Premium, Compact Plus, Compact, Family, and Access.
According to Canal+, the decision to do away with DStv Easyview on their website aligns with the streaming endeavours for which one isn't offered for the package. Hence, the reason why these consumers are able to see other packages.
Although DStv Easyview can still be obtained from their call centre and WhatsApp by minimising it's visibility you're basically reducing its reach. When there's less demand for a service a company doesn't see any point in offering such service.
Canal+ is planning to use DStv Stream to deploy its own streaming app in MultiChoice markets and if you've seen what the broadcaster did with FilmBox. They're likely going to try and align whatever seen in DStv Stream with the decoder offering.
Aside from DStv Easyview, MultiChoice doesn't even offer a streaming option for its DStv Indian and Portuguese offering.
We can only assume Canal+ is eyeing potential growth from these other packages and the latter isn't as competitive. These are packages in which MultiChoice doesn't put much
No comments:
Post a Comment