Sunday, July 14, 2024

Weird Development. Canal+ Super Sport Logo Bares Similarities To M-Net's SuperSport Logo

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During the month, Canal+ Group opted to make some minor adjustment to the Canal+ Sport trademark in Poland. The company opted to separate the trademark with Canal+ retaining its linear presence but now as Canal+ Extra with Sport forming Super Sport.

Speculation going around is that brand name derives from the acquired company MultiChoice who used the trademark since its launch in 1986. Similar to Canal+, MultiChoice at some point had stylised the trademark as two separate words as seen above. 

Notice how the spacing from M-Net's SuperSport resembles that of Canal+ for starters. Both logos "Super" is aligned to the left with different font and styling while "Sport" on the other hand is aligned to the right and both are displayed in bold.

As for the linear lineup, Canal+ is now using a blue background for this revamped offering as opposed to when it was green with Canal+ Sport. Interesting to note, SuperSport's font color is also blue while it's previous logo had a blue background. 

Speaking of M-Net's SuperSport, they'd often had been spotted using the 2D "S" logo with some curious on whether a potential rebrand could be on the cards with the latest one in black and white like Canal+ version. 
It kind of seems a bit coincidental that Canal+ Sport arrangements comes around the time Canal+ is finalizing terms of its acquisition of MultiChoice. What's funny is that MultiChoice once owned the Canal+ Premium channel in Poland when it was FilmNet.

Now Canal+ is basically uniting estranged relatives in the hopes to survive a Netflix dominant world. 

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