After obtaining rights to select content from wrestling promotion All Elite Wrestling, Warner Bros. Discovery is planning/exploring to get this brand trademarked within Africa. The current structure of the brand has yet to disclosed but if we had to guess they'll be time sharing with the current TNT channel.
Another would be obtaining a structure similar to that of ESPN channels on DStv which is basically a SuperSport Blitz infused channel with NFL and NBA. Or rivaling with SuperSport's WWE and making TNT Sports an AEW oriented channel with doccies, films and highlights.
Warner Bros. Discovery already operates the Eurosport channel in parts of Europe and with its division branded TNT Sports International. That is likely to all fold under one branding and the only other means Warner Bros. Discovery has in the establishment of such brand.
On top of licensing agreements, Warner Bros. Discovery is also producing original content so similar to Cartoonito's rollout globally. The likely scenario is that content from TNT Sports will just pop-up on Eurosport in an attempt to get consumers accustomed to a new brand name.
Eurosport is basically SuperSport so there's not really much it has to offer for consumers in Africa that consumers aren't getting. There's a bidding war various sporting events and Warner Bros. Discovery wouldn't be able to outbid a broadcaster like SuperSport for something like PSL.
The question arises as to how Warner Bros. Discovery would balance a wider collection of sports content onto TNT's existing offering. For decades even dating back to TCM, it garnered prestige for its movies lineup and AEW's inclusion has caused conflict which led to numerous timeslot changes.
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