#BoycottKuiertyd: "Consumers Alarmed That eExtra Failed To Mention That Op Dun Ys Will Not Offer English Subtitles"

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During the week, eExtra unveiled the Turkish drama Op Dun Ys known in Turkey as Sadakatsiz which followed the life of Asli after her world turns upside down after she catches her husband cheating on her with another woman. Interestingly enough, Telemundo is also doing a story depicting the life of a woman's fallen marriage.

But what got a lot of consumers attention was that Op Dun Ys became the first of many shows in eMedia's portfolio to not offer English subtitles. Since Kuiertyd's inception, it was usually their prime focus to include this one feature to their consumers as the majority of households hail from different backgrounds.

When Op Dun Ys was allocated on eExtra you could only guess that this matter would be receive a lot of coverage.

According to eMedia Investments, the content provider for Op Dun Ys doesn't offer subtitles hence the reason they went ahead without them but ensured fans that their other shows (including Viola) will offer subtitles. But this didn't stop consumers from taking shots at the channel for not informing them ahead of time.

Some feeling like eMedia Investments hasn't accommodated for their needs as seen with other programming demand that Op Dun Ys be stripped from the channel. While others mention suffering from a disability and Op Dun Ys despite looking like a superb series is a hit miss as subtitles was a means of inclusion.

But the reception isn't all as bad it turns out to be as some were impressed with the dialogue and the chemistry between characters I think the only question would have to boil down to the winning team.

The fact Op Dun Ys doesn't have subtitles puts the show in a precarious position as the viewer count will likely drop and eExtra would continue to offer the show if not ship it to ePlesier. Although eMedia Investments had seen a lot of growth with this offering a majority of Openview consumers are black.

That doesn't mean these consumers don't watch the content but the idea of subtitles adds diversity and makes them more inclusive. The reality is that Kuiertyd only got where it was because eMedia Investments was only able to accommodate viewers in an area SABC 2 lacked and also the incorporation of international telenovelas.

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