Could eMedia Investments Look To Revive Nuusdag On eExtra?

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A few years ago, eMedia Investments decided to axe the News and Sports channel from the Openview platform as the channel struggled to gain appeal from viewers and also very little income was being generated from the channel. eMedia Investments put all its effort on SABC Sport and the remaining offering to substitute this offering.

Nuusdag served as one of those flagship shows by eMedia Investments and not through their pay-tv outlet eNCA as a rivalled offering to KykNet's eNuus. Despite both being produced under one umbrella, Openview had the reach through eExtra which at the time was the only option DStv Access consumers had to Afrikaans content.

With eMedia Investments already doing so well with eNuus on KykNet one would assume that Nuusdag would rise to the occasion but that wasn't the case as there were numerous spelling errors and also competition. Aside from KykNet, SABC 2 also offered Afrikaans and paired that with 7de Laan basically putting Nuusdag at a precarious position.

They moved it to 8pm where the competition was rather stiff outside DStv but still Nuusdag struggled to garner appeal that it was shuttered. For years on end, eMedia Investments had bombarded the eExtra's schedule not that it was bad as the Afrikaans voiceover helped build a community for which the company had less of a history.

This grow Kuiertyd's already dominant telenovela offering to include locally produced films, short form series like Die Fakuliteit and lastly the company's first ever Afrikaans soap Kelders Van Gehieme. I think the question boils down to whether they could look into reviving Nuusdag or something similar to that for Openview consumers.

After SABC decided to axe 7de Laan and move further Afrikaans content to SABC 3 the viewership for this plummeted and even SABC 3's first dubbed show Innocence failed to garner any notice with Nuus ratings that has been halved. eMedia Investments supplemented 7de Laan with Kelders Van Gehieme in the same timeslot.

Them looking to revive Nuusdag or offering something similar wouldn't seem far fetched a stretch. In recent years, we've seen Die Kontrak and Bôll And Ôll pulling in a crowd a format was abandoned by the company when Kuiertyd was first incepted and maybe this newer format will be broadcast on weekends.

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